Studio Renang Logo

Scaling to

30+ Fully 
Booked Branches

Nationwide

Industry

Financial Education

Client Since

December 2019

Objective

Build a trusted financial media platform targeting millennials through educational and relatable content.

Studio Renang Meta Ads campaign performance dashboard showcasing eight active ad campaigns with key metrics, including bid strategy (highest volume), attribution settings (7-day click or view), results, reach, CTR (click-through rate), and impressions. The highest-performing campaign achieved 3,045 results with a reach of 287,294 and a 2.86% CTR. Ideal for tracking ad effectiveness and optimizing marketing strategies
Studio Renang Campaign Conversion Report 3
Studio Renang Campaign Conversion Report 2
Studio Renang Campaign Conversion Report 1

The Challenges

Studio Renang Image 2
Studio Renang Image 1

Steven Lim, the owner of Studio Renang and a member of the Entrepreneur Society, approached us after a mentorship session. Initially, he envisioned creating separate Instagram accounts for each of his branches. However, our team recommended a centralized account to build a stronger, unified brand presence.

At the start of our collaboration, Studio Renang had:

  • Followers: 100.000
  • Average Likes: 33
  • Average Comments: 2
  • Engagement Rate: 0.34%
  • No TikTok account

Additionally, the business faced challenges in promoting and managing grand openings for their six initial branches.

Our Strategy

Centralized Branding with Local Support

  • Created a unified Instagram account for stronger branding while supporting individual branches with targeted ads and local campaigns.
  • Developed creative content strategies, including effective funnels to attract and retain audiences.

Grand Opening Event Management

Organized grand openings for each branch, handling:

  • Event launches
  • Press releases distributed to relevant media outlets
  • Testimonial generation from clients
  • Promotional strategies, such as offering free trials for the first 30 registrants per branch.
Studio Renang Campaign Reels 147K Views
Studio Renang Campaign Reels 21.5K Views
Studio Renang Campaign TikTok 36.6K Views
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The Result

December 2024

  • Instagram Growth: Followers increased from 10.000 to 60.300.
  • TikTok Growth: Built a TikTok presence from 0 to 28.200 followers.
  • Franchise Success: Sold 7 franchises, leveraging the Entrepreneur Society network.
  • Grand Openings: Successfully supported the launch of 63 branches, generating consistent student registrations and positive brand recognition.

Additionally, Steven Lim gained personal exposure through media coverage, boosting his personal brand alongside Studio Renang’s success.

Studio Renang Instagram Profile Screenshot with 12.8K Followers and 1050 Posts
Studio Renang Instagram Profile Screenshot with 60.3K Followers and 2030 Posts
Instagram analytics insights displaying follower growth over the last 30 days (Nov 1 - Nov 30). The total follower count is 60,859, reflecting a +5.4% increase from October 31. Growth metrics include 3,156 overall new followers, with 3,636 follows and 480 unfollows. A line graph illustrates daily fluctuations in follower activity throughout the month.
Studio Renang Instagram audience demographics analytics for the last 30 days (Nov 1 - Nov 30). The top follower locations are Jakarta (32.9%), Bandung (8.5%), Batam (8.3%), Tangerang (6.7%), and Surabaya (4.2%). Age distribution shows the largest group is 25-34 years old (55.6%), followed by 35-44 (35.1%), 18-24 (3.8%), 45-54 (3.6%), 55-64 (0.6%), and 65+ (0.4%). Data is segmented by towns/cities and age range categories.
Studio Renang Instagram audience insights showing gender distribution and most active times. The audience is 86.6% women and 13.3% men. The most active times on Saturdays are from 6 AM to 6 PM, peaking around 9 AM, 12 PM, and 6 PM.
Studio Renang Instagram analytics summary for November 1-30, displaying key metrics: 392K post impressions (-2.6%), 3,215 profile views (+2%), 6,016 likes (-5.6%), 344 comments (-11.1%), and 301 shares (+23.4%). The data highlights engagement trends and performance changes over time, useful for content strategy optimization.
Studio Renang Instagram Analytics traffic sources breakdown. The majority of traffic comes from search (88.0%), followed by 'For You' recommendations (6.3%) and profile visits (5.5%). Other sources, including following (0.2%) and audio (0.0%), contribute minimally. This data helps identify where user engagement originates, optimizing content for better discoverability.
Studio Renang Instagram Analytics dashboard showing audience insights for November 3–30. The total number of viewers is 242K, with a decrease of 2,908 (-1.2%), while new viewers amount to 190K, down by 8,871 (-4.5%). A line graph visualizes engagement trends, and the 'Audience Insights' section includes demographic data on gender, age, and location. Ideal for tracking content performance and audience reach.
Studio Renang Instagram Analytics dashboard displaying follower insights for November 1–30. The total follower count is 27,795, while net new followers are 227, showing a decrease of 87 (-27.7%). A steady growth trend is visualized in the graph. Below, the 'Follower Insights' section provides demographic details, including gender, age, and location. Useful for tracking audience growth and engagement trends.
Man Climbing a trophy icon

Why This Was a Success

Centralized and Scalable Branding

By focusing on a unified brand strategy, we created a strong identity that allowed for consistent growth across all branches.

Community Engagement and Support

Our campaigns and free trial initiatives consistently brought in new students, ensuring long-term success for each branch.

Integrated Networking Opportunities

Our connection to the Entrepreneur Society provided Steven with access to a powerful network, enabling franchise growth and greater profitability.

Owner Collaboration

Steven Lim’s cooperative approach and trust in our research-based strategies were crucial to the success of this partnership.

We believe in results, and so do our clients. Studio Renang trusted HMM360 to help grow their business and the results speak for themselves!

Studio Renang Testimonial Chat Through WhatsApp
Studio Renang Testimonial Branding & Marketing Through WhatsApp
Studio Renang Testimonial Branding & Marketing Through WhatsApp
Studio Renang Testimonial Branding & Marketing Through WhatsApp

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