From 0 to
183K Followers
as a Trusted Financial Media
Industry
Financial Education
Client Since
December 2019
Objective
Build a trusted financial media platform targeting millennials through educational and relatable content.
The Challenges
When Ferdie Darmawan, the founder of Haloduit, approached us in late 2019, his Instagram presence was minimal. The account had:
The challenge was to:
- Followers : 666
- Average Likes : 67
- Average Comments : 2
- Engagement Rate : 3%
Ferdie Darmawan, an insurance expert, envisioned creating a viral financial media platform similar to Jouska. He identified a gap in the market: a growing audience eager to learn about financial topics. However, engaging millennials with content that resonated and inspired meaningful interaction was the primary challenge.
Our Strategy
To turn Haloduit into a thriving financial education platform, we:
Deep-Dive Research
- Identified key financial pain points faced by millennials.
- Conducted surveys and focus groups to understand content preferences.
- Discovered the importance of digestible, visually appealing, and relatable content.
Strategic Campaigns
- Designed engaging giveaways with financial prizes that aligned with the brand.
- Partnered with relevant media outlets for cross-promotion.
- Implemented an iterative strategy by analyzing performance metrics and refining content.
Tailored Content Pillars
- Educational Posts: Bite-sized financial tips.
- Relatable Stories: Real-life scenarios millennials encounter.
- Interactive Content: Polls, Q&A, and challenges to drive engagement.
- Saveable Infographics: Visually appealing financial guides and cheat sheets.
Holistic Management
- Handled everything from photoshoots to content creation and media placement, ensuring a cohesive brand presence.
The Results
December 2020
After a year of focused effort, Halo Duit achieved:
- Followers : 133.000
- Average Likes : 2.100
- Average Comments : 59,4
- Engagement Rate : 1,96%
August 2022
When our collaboration concluded, Halo Duit had grown to:
- Followers : 183.000
- Loyal Audience : Followers engaged consistently with high levels of interaction.
Additionally, Halo Duit:
- Became a TOP 5 financial account recommended for millennials by several online media outlets.
- Generated substantial income exceeding the investment in our agency through endorsements, speaker invitations, webinars, and insurance sales.
- Helped Ferdie Darmawan build his personal brand, leading to invitations to high-profile events like the Detik Finance Summit.
Why This Was a Success?
Brand Loyalty
We didn’t just grow the follower count; we cultivated a loyal community that actively engaged with Halo Duit’s content.
Strategic Growth
Every decision was rooted in data. We tested, reviewed, and iterated to ensure the strategies were effective.
Empowering Millenials
By addressing a gap in the market, Halo Duit became a trusted source for financial advice for an entire generation. Ferdie Darmawan successfully transformed the platform into a thriving income stream and a key part of his personal branding.
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